Standards directly influence more than 80% of world trade, but who are the people who use standards and how are standards actually used? 

This training session aims to raise awareness of standards users and bring the work of Small Business Standards (SBS) and the European Association for the Coordination of Consumer Representation in Standardisation (ANEC) closer to researchers. 

We will introduce the two types of standard users—direct and indirect—as well as look at how standards are used and their influence in the market.

Standards are developed to be used. A successful standard is a standard that is accepted in the market.

Understanding standards users might be a changing point in understanding the needs for one standard.

There are plenty of reasons why the voice of direct and indirect standards users is vital in standardisation development.